'Welcome' Sign Coming To Brooklyn

After nearly 50yrs, the famous Watchtower sign in Brooklyn Heights will be officially replaced with the new 'Welcome' sign. The sign will adorn the top of Panorama, a new office and retail campus being developed by Columbia Heights Associates. Encompassing two city blocks, the 750,000-square-foot mixed-use campus will include five interconnected buildings and feature 20 outdoor terraces, collaborative workspaces, a retail plaza, a parking garage, and fitness center. A huge twist is that according to the developers, a Panorama flagship tenant will have the ability to replace the sign and use it as a major branding opportunity.

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